Many websites have the mentality of thinking the more the better. This results in an overload of images, hyperlinks or content on one page. Instead of increasing visitors the abundance of stuff actually comes across unattractive because it might confuse the visitors and convince them that this is not the site for them. By keeping a website clean and simple, visitors have the tendency to continue browsing on it because the simple web design makes their life easier and people have busy lives already why complicate it more?
Here is an example of an over-the-top website:
This website looks pretty to the eyes, however there is absolutely too much information on just one page of this website.
All this information about this website is crammed into just one page. This will scare away visitors because it will bore them because there aren’t any changes like clicking on links. It will be very hard for this website to capture a visitor’s attention for the whole of the time scrolling down the page. Eventually, the visitor will get bored and exit the website without reading everything the website has to offer. This website should consider dividing the content into different sections and as well as placing them on to different pages so that there is some form of interaction going on for the visitor.
Here is an example of a clean and simple designed website:
This is the home page of this website. There is one big picture that immediately attracts the visitor’s attention, which informs them about what’s new. For other information there is a tool bar on top of the picture that links the visitor to another place where this information is available. This results in a fun experience for a visitor and therefore it allows more visitors to spend more time on this website. Here the simplicity is key and it truly has a clean feel to it that makes visitors want to visit more often.
Although these websites are about totally different things the point I’m trying to make is that the web design needs to be simple. Life is already complicated, why would you want to make it worse?